HVAC
This is a local HVAC contractor chain.
Where It Started
We were approached by a HVAC client in February of 2017 who, although they had an online presence already, were only ranking for 9 keywords relevant to their business on the first page of Google and Bing. They wanted to understand how they could improve their visibility, taking into account how their competition was achieving success. They decided to undertake comprehensive SEO services in order to boost their rankings so that they could build a bigger customer base. Our goal was to drive more traffic to their website and social media pages in a natural and organic way.
Our Strategy
We extensively researched our client and their competition to develop the ultimate keyword list that would set them up for success.
We created consistency in top tier directories including Google My Business and Bing Local, ensuring all relevant contact details were complete, consistent and correct.
We developed SEO rich content and implemented it across their website and social media pages.
We optimized their Facebook page so that it was more visible and engaging.
Keywords Ranking on First Page in Major Search Engines*
Three Months Later
We were able to transform our HVAC client’s search engine rankings on the first page from 9 to 289 keywords. That is a 3,111% increase!
Six Months Later
By the six month mark, our client enjoyed first page search engine rankings for 438 keywords, yielding a 4,766% increase.
One Year Later
Our client now enjoyed a 7,700% increase, with 702 keywords ranking on the first page of Google and Bing results.
Google Analytics Data
97.56%
Increase in Overall Website Traffic. 243 Overall visits received in Jan 2018.
177.27%
Increase in Google Organic Sessions. 183 Organic visits received in Jan 2018.
60.35%
Increase in Website Pageviews. 550 Pageviews received in Jan 2018.